Guides for merchants who want a clearer next step
Practical writing on Shopify migration, SEO, development, optimization and apps. Built as content clusters that support the commercial pages — not a stream of generic tips.
Migration Guides
How to migrate from WooCommerce to Shopify without losing the URLs that already rank
A practical sequence for moving products, customers, content and redirects — written for merchants who cannot afford a “we will fix SEO later” cutover.
Migration · GuideShopify migration checklist
A working checklist covering catalog, customers, orders, apps, redirects and the unglamorous launch-day items teams forget.
Migration · GuideShopify SEO migration: redirects, canonicals and sitemaps
The three mechanisms that decide whether Google treats your Shopify launch as the same site or a new one.
Recent articles
Shopify migration mistakes we still see on cutover week
Redirects left to an intern, passwords assumed to copy, and SEO treated as a phase that starts after the party.
Store OptimizationCollection pages that actually convert
Merchandising, copy, filters and mobile UX for Shopify collections — written as CRO, not as a visual redesign brief.
Store DevelopmentCustom Shopify sections vs installing another app
A decision framework for merchants who keep adding apps to solve problems a section or a small piece of custom development would cover.